Local SEO That
Delivers Customers
We partner with ambitious local businesses across the country to dominate the market. Our process is so effective, we guarantee results.
Are You Invisible?
Frustrated by competitors dominating Google Maps while you site on page 2?
Zero Calls?
Endlessly paying for marketing agencies that bring zero actual phone calls?
Dominate Maps
Get into the top three for your most important keyword in 3 months.
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Local SEO Library
- Local SEO Strategy: How to Actually Rank for “Near Me” SearchesPeople talking about Local SEO strategy has become one of the most oversimplified, guruified corner of digital marketing. Every two-bit agency selling $500/month packages is promising you’ll “dominate your local market” by posting to your Google Business Profile three times a week and getting five fake reviews from Fiverr. That’s checking boxes while your competitors… Read more: Local SEO Strategy: How to Actually Rank for “Near Me” Searches
- Local SEO Tools To Grow Your Local BizI’ve refunded more local SEO tools than I’ve kept. Most of them do the same twelve things, charge per location, and haven’t updated their UI since Obama was president. The affiliate-bait listicles ranking for “best local SEO tools” are useless. Written by people who’ve never run a local campaign, just regurgitating feature lists and collecting… Read more: Local SEO Tools To Grow Your Local Biz
- Is AJAX Bad for SEO? Not NecessarilyI once spent 14 hours straight trying to figure out why Google couldn’t see a single product on a client’s e-commerce site. Turns out their entire catalog was loading through AJAX, and I was basically showing Google an empty storefront. The crazy part? Their dev team had no idea this was even a problem. I’ve… Read more: Is AJAX Bad for SEO? Not Necessarily
- Schema Markup Validation: How to Dominate Search ResultsDoes this sound familiar to you? You’re running a solid local business, your customers love you, but somehow your competitors keep showing up above you in Google searches. Meanwhile, their listings have those fancy star ratings, prices, and event details that make your plain blue link look… well, boring. Here’s what’s probably happening: they’re using… Read more: Schema Markup Validation: How to Dominate Search Results
What Is Local SEO and Why Does Your Business Need It?
Local SEO is how you show up in search results when someone nearby is looking for what you sell. It’s the difference between appearing when somebody googles “plumber near me” versus trying to rank nationally for “plumber” (spoiler: you won’t).
Why Local SEO Matters
The numbers don’t lie. 46% of all Google searches have local intent. When people search for local businesses, 76% visit a store within 24 hours and 28% of those searches turn into purchases. That’s people with their wallets out, ready to buy, searching for businesses like yours.
If you’re not visible in local search, you’re invisible to the customers who need you most.
How Local SEO Works
Google ranks local businesses using three main factors:
Relevance is how well your business matches what someone searched for. Google checks your Google Business Profile categories, your website content, and your listings across the web.
Distance is the big differentiator from regular SEO. Google prioritizes businesses close to the searcher. Someone searching “coffee shop” at home gets different results than the same search from their office downtown.
Prominence is how well-known you are. Google looks at reviews, backlinks from reputable sites, and how often your business gets mentioned online. The more signals that you’re established and trusted, the better.
The Things That Matter
Your Google Business Profile is non-negotiable. This free listing shows up in Google Maps and local search results. If it’s incomplete, outdated, or you claimed it years ago and forgot about it, you’re losing customers every single day. Keep it current. Add photos. Respond to reviews.
Citations are your business name, address, and phone number (NAP) appearing consistently across directories like Yelp, industry sites, and local listings. Inconsistencies hurt you. If your phone number is different on your website versus Yelp versus Facebook, Google doesn’t know which to trust.
Reviews do more than you think. They’re not just for potential customers reading them. More reviews plus higher ratings generally means better visibility. Nobody leaves reviews unless you make it easy and actually ask.
Your website needs location signals. Put your address, phone number, and service area in the footer of every page. If you serve multiple cities, create real pages for each one with actual useful content, not template garbage.
The mobile experience can’t be terrible. Most local searches happen on phones. If your site loads slowly or looks broken on mobile, people bounce before they even call you.
Local links from chambers of commerce, local news sites, and community organizations tell Google you’re embedded in the area.
The Reality
Local SEO isn’t magic. It’s about making it dead simple for Google to understand where you are, what you do, and why someone searching in your area should see you first. Most of your competition is probably ignoring half this stuff, so consistency alone puts you ahead.
The businesses winning local search aren’t necessarily the biggest or oldest. They’re the ones who claimed their profiles, kept their information consistent, asked for reviews, and built a website that actually works.
Frequently Asked Questions
How is local SEO different from regular SEO?
Regular SEO focuses on ranking nationally or globally regardless of location. Local SEO prioritizes proximity. Google shows businesses closest to the searcher, which is why the same search gets different results depending on where you are.
Do I need a website for local SEO?
Technically no. You can rank in local results with just a Google Business Profile. But practically yes. A website gives you more opportunities to target keywords, build trust, and convert visitors into customers.
How long does local SEO take?
You’ll see some movement within a few weeks of optimizing your Google Business Profile. Meaningful ranking improvements typically take 3-6 months of consistent effort. Unlike paid ads, the visibility compounds over time.
What’s the most important local SEO factor?
Your Google Business Profile. It’s free, it’s where most local visibility comes from, and most businesses have it set up poorly. Optimize that first before worrying about anything else.
Can fake reviews help my local SEO?
No. Google’s pretty good at detecting fake reviews, and the risk isn’t worth it. Getting caught means penalties that tank your rankings. Focus on getting real reviews from actual customers.