Site Structure & Landing Pages

Spoiler: Google My Business is not the answer to everything. I’m so tired of hearing about Google My Business profiles. Yeah, they matter. But you know what? So does organizing your content like you care about your neighbors. Days ago I watched three local businesses panic because their GMB got suspended. Their entire strategy? Gone. […]

I’ve been doing local SEO for years, and let me share with you something that made me want to throw my laptop out the window. A bakery owner was basically paying me to fix what another “SEO expert” had done. They’d created 23 different pages for wedding cakes. One for every neighborhood in their delivery

I get asked a lot about why some local businesses dominate search results while others stay invisible. Usually people expect some complicated answer about backlinks or content marketing or whatever the latest SEO guru is selling. But last week I looked at 50 local business websites that rank well versus 50 that don’t. The pattern

Your website navigation scheme just doesn’t work well when you’re managing this many locations. I don’t care how pretty your design is or how much you paid that agency. Last week wasn’t the first time I watched a local chain owner spend 20 minutes trying to explain his “innovative” navigation system. Hover here, click there,

I just watched another local business get completely ruined by their “SEO expert.” This plumber in Denver paid some jackass $5,000 for one generic service page. One. That’s it. Know what happened? Nada. His phone didn’t ring. His website was basically invisible. Meanwhile, his competitor who gets how local search works? Booked solid. But what

I watched three local businesses go under in just a month. Good people. Solid services. They all had one thing in common: landing pages that looked like they were designed by someone who’d never set foot in their neighborhoods. Your local landing page is supposed to be your digital storefront. Instead, most of them look

I was checking out a dentist’s website last week. Six locations across the city, gorgeous site, probably cost them more than my car. But you know what? Each location page was floating in digital space like a sad balloon at a kid’s party. No connections. No context. Just six lonely pages wondering why nobody calls

Alright, forget the boring intro about quicksand and Mrs. Johnson’s furnace. Let me tell you what makes me want to drink myself to oblivion when reviewing local business websites. Local businesses lose jobs because their websites were such a disaster that homeowners couldn’t figure out if they even serviced their neighborhood. Imagine someone checking websites

Your website’s invisible. Not broken, not ugly, just invisible. Meanwhile that sketchy contractor three blocks away shows up for every “kitchen remodel near me” search. Want to know why? It’s not some SEO magic or thousand-dollar monthly retainer. The asshole probably just has one stupid file you don’t: an XML sitemap. I’ve watched this ridiculous

Local business owner thinks they need to rank for everything. Pizza joints trying to compete with Domino’s on “best pizza delivery.” Plumbers going after “plumbing services” like they’re Roto-Rooter with a Super Bowl budget. That’s not just stupid. It’s expensive stupid. Like buying a billboard on the moon hoping someone from your neighborhood sees it.