I once spent 14 hours straight trying to figure out why Google couldn’t see a single product on a client’s e-commerce site. Turns out their entire catalog was loading through AJAX, and I was basically showing Google an empty storefront. The crazy part? Their dev team had no idea this was even a problem. I’ve […]
Is AJAX Bad for SEO? Not Necessarily Read More »
Voice search is eating traditional SEO’s lunch and most local businesses are sitting there with their thumbs up their asses wondering why nobody’s calling. Here’s a fun fact: 58% of people use voice search to find local businesses, but if your website doesn’t have voice search schema markup, you might as well be invisible. Google
Voice Search Schema Markup: What Nobody’s Saying About Getting Found Locally Read More »
I found a sick review response on a plumbing company’s page last month. One star. Customer raging about a flooded basement, missed appointments, the whole disaster. Most business owners would either ignore it or go full defensive mode. This guy? He just wrote: “John, that sounds like absolute hell. Nobody should deal with a flooded
How to Turn Every Review Into a Customer Magnet: Guide to Review Response Strategies Read More »
Does this sound familiar to you? You’re running a solid local business, your customers love you, but somehow your competitors keep showing up above you in Google searches. Meanwhile, their listings have those fancy star ratings, prices, and event details that make your plain blue link look… well, boring. Here’s what’s probably happening: they’re using
Schema Markup Validation: How to Dominate Search Results Read More »
Your competitors have those shiny gold stars next to their search results. You don’t. Guess who’s getting the clicks? I’ll tell you exactly what’s happening: they’re using review schema markup, and you’re sitting there wondering why your phone stopped ringing. Not because they have better reviews than you. Because Google can see and display their
What Is Review Schema & How to Implement It Read More »
Three weeks ago my neighbor asked if I knew when that new brewery was doing their grand opening. “Check their website,” I said like an idiot. Twenty minutes later she’s back. “Their site says ‘coming soon’ but their Instagram says this weekend but their Facebook says next month and Google shows nothing.” She ended up
Stop Losing Local Customers: How Event Schema Markup Works Read More »
Most local businesses go anxious when they get a bad review. I watched it happen last week. Restaurant owner I know spent three hours crafting the perfect response to some jackass who complained about cold fries. Three. Hours. Meanwhile, seventeen potential customers read that review and decided to eat somewhere else because it looked like
Your website shows up in search results…at the last page. Not because of any grand reason like your website being ugly or you don’t have reviews, but because Google literally can’t figure out what your business does or where you are. JSON-LD schema markup fixes that. It’s code that tells Google exactly what your business
The JSON-LD Markup Guide to Local Business Schema That Works Read More »
I am sorry in advance, but I have to be honest about how local businesses have the social media strategy of a drunk teenager at prom. They’re posting random things, hoping something sticks, while wondering why their competitor’s terrible pizza gets more likes than their good food. The problem isn’t your content. It’s that you’re
Master Your Local Social Media Audit: From Profile Setup to Competitive Analysis Read More »
I’m sitting in my regular Tuesday meeting spot, this dive bar that somehow has the best Wi-Fi in town, when the contractor next to me starts bitching about his competitor. Same quality work, same prices, but the other guy’s phone won’t stop ringing while his sits silent. “Must be spending a fortune on ads,” he
Guide to Review Generation Tactics That Move the Needle Read More »