Local Content & Blogging

Alright, here’s something that’s been bugging me for months. I keep seeing these local businesses pumping out blog content like there’s no tomorrow, yet their traffic looks like a flatline on life support. Just last week, a roofing contractor called me up, frustrated as hell because he’d been blogging twice a week since January with […]

Look, I’ve been in the SEO game long enough to see every panic trend come and go. Remember when everyone thought mobile-first indexing would kill their sites? Or when HTTPS became mandatory and people lost their minds? Now everyone’s freaking out about AI content, and I’m here to tell you… you’re worried about the wrong

I’ve had many face-palm moments in my entire career, but what often causes it is small businesses spending thousands on Facebook ads while their neighbors don’t even know they exist I get it. Digital marketing feels safer, more measurable. But it’s not fun watching countless local businesses struggle with visibility until they stumbled onto something

While doing some research (call it legal stalking if you must) last week, I was scrolling through a Facebook group for local business owners when I saw a post complaining, “My website gets no traffic. I post on social media. I have good reviews. What am I doing wrong?” The guy runs a quality HVAC

Google’s algorithm changed. Nobody told you. It doesn’t want your SEO garbage anymore. It wants proof that real humans in your zip code trust you with their problems. And the fastest way to prove that? Let them tell everyone. I’ve tested every local marketing hack since 2009. Facebook ads that drain budgets. Google Ads that

I messed up my first tourism website so badly, even my mom wouldn’t click on it. Beautiful design, perfect fonts, zero visitors. I thought I was exceptional with my fancy layout. Google thought I was invisible. Every business owner thinks they’re different. “Oh, we offer AUTHENTIC experiences.” Cool story. So does everyone else with a

Did you know that about 87% of local businesses have no idea they’re sitting on stories worth more than their entire marketing budget? I’ve studied hundreds of small businesses over the past decade, and the ones that survive aren’t smarter or richer. They just know something the corporate chains can’t fake… the weird, specific history

Most local businesses write nonsense nobody reads. “10 Tips for a Healthy Smile.” “Spring Cleaning Checklist.” “Why Professional Service Matters.” Drop that garbage. We’ve all seen it a thousand times. Your customers have too, which is why they’re not calling you. Here’s what works: answering the weird, specific things people in your neighborhood Google at

I’ve been helping local businesses figure out their seasonal content game for years, and you know what I’ve found out? Everyone waits until the last minute. Then they wonder why their competition is eating their lunch. Back in January, a florist called me in full panic mode. Valentine’s Day was three weeks away, and she

Google gets 8.5 billion searches per day. Know what percentage includes the words “near me”? Nearly half. That’s 4 billion daily searches from people trying to figure out where the hell to go, what’s around them, and how to navigate their own neighborhoods. And what do most local businesses do with this goldmine? They write