Mobile SEO

Most local businesses have mobile maps that load at a snail’s pace. I watched three people yesterday try to find a new taco place downtown. All three gave up waiting for the map to load and went to Chipotle instead. That’s not a technology problem. That’s money walking out the door because nobody bothered to […]

My friend lost a $2,400 HVAC repair job because his mobile site took forever to load. The homeowner was literally standing in a flooded basement, water everywhere, frantically searching for emergency plumbers on his phone. My friend’s business came up first. He tapped the link. Nothing. Just kept spinning. So he called the next guy.

Every time I hear another local business owner complain about “not enough foot traffic,” I want to shake them. Your customers are literally walking around with location beacons in their pockets, broadcasting exactly where they are every second of the day. And you’re still relying on a sandwich board sign from 1993. Look, I get

Ever notice how every marketing guru tells you “mobile is everything” but nobody explains what the hell that means for your plumbing business or bakery? I’ve been watching local businesses burn money on mobile marketing for years. They dump cash into apps nobody downloads. They obsess over Instagram stories while their actual customers can’t find

My barber just went out of business. Not some random guy either. Tony cut my hair for eight years. Same shop his dad opened in ’92. Last month I showed up and the windows were papered over. You know who’s thriving in that same strip mall? The franchise haircut place with 240 Google reviews. Tony

I keep seeing the same thing happen over and over. Local businesses spending thousands on ads, perfecting their Google listings, collecting five-star reviews like Pokemon cards. Meanwhile their mobile site loads slower than dial-up internet and they wonder why nobody’s calling. I was at this taco place watching some guy try to order on his

I spent last Tuesday helping a local dentist figure out why nobody was booking appointments through his website. Beautiful site. Professional photos. Even had one of those fancy chatbots that nobody uses. Guess what? His phone number was buried in 8-point font at the bottom of every page! On mobile, you needed a magnifying glass

I’m sitting in traffic watching this guy next to me trying to order food on his phone. He’s squinting at the screen, doing that pinch-zoom dance we all know. After about 30 seconds, he says “dang it” loud enough for me to hear through closed windows and just drives to McDonald’s instead. That restaurant just

I’m sitting across from another panicked business owner. This time it’s a contractor who can’t figure out why his phone stopped ringing. We look at his site analytics together and yeah, there it is. Another victim of mobile-first indexing who didn’t even know it was a thing. Six months ago, this guy was booked solid.

I spend way too much time looking at local business websites on my phone. Not because I enjoy torturing myself, but because that’s how 64% of your customers are finding you. And holy mackerel, most of you are blowing it. Last week I tried to order from three different restaurants. One site loaded so slowly