My dentist just texted me in a panic. Not about my teeth, about his business. He’s been in the same strip mall for 15 years, knows half the town by name, does excellent work. But last month his new patient calls dropped to almost zero. Turns out three new dental practices opened within a mile, […]
The Local Business Owner’s Guide to Dominating Google Local Pack Ads Read More »
Do you ever get tired of getting a call about the same time every week? Different versions of “I’m spending a fortune on ads and getting nothing but tire kickers.” I do! I get the same call from contractors who are bleeding money on Facebook or burning through Google Ads budgets with nothing to show
Google Local Services Ads: The Secret Weapon Your Local Business Needs Read More »
Tuesday last week I get this text from my buddy who runs a sandwich shop downtown. “$1,800 on Facebook ads. Got four customers. I’m done with this digital nonsense.” Four customers. That’s $450 per sandwich order. For that price, those better be gold-plated sandwiches delivered by angels. But here’s the thing. He’s not stupid. He
You know that sinking feeling when you check your Google Ads account and see your budget’s been torched by clicks that went absolutely nowhere? Yeah, I’ve been there. Hell, I’ve watched clients burn through their entire monthly ad spend in three days because their campaigns were showing up for searches like “how to become a
Stop Bleeding Money: The Small Business Owner’s Guide to Negative Keywords in AdWords Read More »