Voice Search Optimization

Voice search is eating traditional SEO’s lunch and most local businesses are sitting there with their thumbs up their asses wondering why nobody’s calling. Here’s a fun fact: 58% of people use voice search to find local businesses, but if your website doesn’t have voice search schema markup, you might as well be invisible.  Google […]

Stop what you’re doing and ask Siri: “Where’s the best pizza place near me?” I’ll wait. Did you notice how she didn’t just show you a list of pizza joints? She probably gave you one specific answer, complete with address, hours, and maybe even started navigation. That’s voice search in action, and if your local

Every local business I know thinks they’re crushing it with their FAQ page. Neat little dropdowns. Perfect grammar. Zero personality. Zero voice search traffic. What most don’t understand is that 50% of searches are voice searches now. FIFTY PERCENT. Your customers are literally talking to their phones like “Hey Google, who fixes toilets at 2

I visited my friend a few days ago and I saw him lose his cool to Google Home. Standing in his kitchen, screaming “FIND ME AN EFFIN PLUMBER” while water sprayed from under his sink like a broken fire hydrant. His smart speaker calmly suggested three plumbers. None of them were the guy who lived

Yesterday, I was stuck in traffic, craving caffeine, and without thinking twice, I asked my car to find me coffee. Not typed. Asked. Out loud. Like I was talking to a person sitting next to me. Two minutes later, I’m pulling into this tiny roastery I’d never heard of, ordering their signature Ethiopian blend that

Google says 58% of people use voice search to find local businesses. That sounds incorrect until you realize you did it three times this week. “Hey Siri, where’s the nearest gas station?” While driving. “Okay Google, find me a dentist that’s open on Saturday.” From the couch. “Alexa, order pizza from that place we like.”

Why do you optimize like it’s still 2010 while your customers are literally talking to their phones like they’re personal assistants? “Hey Siri, find me a plumber who doesn’t suck.”“OK Google, why does my car sound like a dying whale?”“Alexa, who fixes roofs around here that won’t rip me off?” Your customers stopped typing boring

Your competitors think voice search optimization means stuffing “near me” into every page title. But as I analyze it, local businesses are completely missing what people are saying to their phones. We’ve got all this data showing that 58% of consumers use voice search to find local businesses. Yet most local shops are still optimizing

Voice search broke my brain when I finally understood it. I was sitting in my car outside a broken ATM, yelling at Siri to find me another bank. “NEAREST BANK THAT ISN’T BROKEN.” She gave me a yoga studio. I tried again: “Bank near me right now please.” She suggested a sandwich shop called “River

It’s almost becoming daily that I hear my neighbor shouting at Alexa, “ITALIAN FOOD NEAR ME.” “BEST ITALIAN FOOD.” “PIZZA GODDAMMIT.” Poor guy never got his dinner recommendation because his favorite restaurant optimized for “authentic Italian cuisine” instead of what people say out loud. Voice search is not about being smart but about being obvious.