You know that feeling when you’re checking out at the dentist and they hand you that stupid feedback card? The one with 47 questions about your “overall satisfaction with our waiting room ambiance”? Yeah, nobody fills those out. Ever. But here’s what I learned after managing campaigns for years: people WILL leave reviews if you […]
Easy Ways to Encourage Customer Feedback on Google Maps Read More »
I hope you haven’t been a victim of “SEO experts” who promised you the moon, charged you $500/month, and delivered absolutely nothing except a monthly report full of meaningless metrics and excuses. The truth about local SEO is both simpler and more complex than most people make it out to be. It’s simpler because the
Mastering Local Finder Optimization: What Really Ranks Local Businesses Read More »
Every local business owner I know of thinks they need pages for every city they service. So they fire up ChatGPT or whatever and create 20 identical pages with different city names plugged in. Riveting stuff like “Best Plumbing Services in [City Name]” with the same stock photo of a smiling guy holding a wrench.
City Landing Page Examples That Convert Local Customers Read More »
You know that sinking feeling when you check your Google Ads account and see your budget’s been torched by clicks that went absolutely nowhere? Yeah, I’ve been there. Hell, I’ve watched clients burn through their entire monthly ad spend in three days because their campaigns were showing up for searches like “how to become a
Stop Bleeding Money: The Small Business Owner’s Guide to Negative Keywords in AdWords Read More »
This may sound insane, but the local business owner I know has the same influencer marketing story. They paid someone with a bunch of followers, got some pretty pictures, and then… crickets. Zero clue if it worked. Zero idea what to do next. Just a credit card charge and some fire emojis to show for
Stop Chasing Vanity Metrics: How to Actually Measure Influencer Marketing ROI Read More »
Have you noticed how most local businesses are completely blowing it when it comes to Chamber of Commerce listings? I have. They either think it’s some old-school networking club for guys in suits, or they joined years ago and forgot it existed. Meanwhile, their competitors are using that Chamber listing to absolutely dominate local search
Why Your Local Business Needs a Chamber of Commerce Listing Read More »
Your title tags are killing your business. Right now. While you’re reading this. That blue headline showing up when someone Googles “plumber near me”? The one that says “Home – Welcome to Our Website”? It’s the digital equivalent of boarding up your windows and wondering why nobody comes in. I just watched a roofing company
Title Tags for Local SEO: The One Thing Most Businesses Get Completely Wrong Read More »
The whole social media marketing thing is backwards. We’re out here bidding against Fortune 500 companies for ad space while Jennifer from the PTA Facebook group is telling 800 local moms where to get the best gluten-free cupcakes. And those moms? They’re not clicking ads. They’re screenshot-ing Jennifer’s post and sending it to their group
How to Find Local Influencers That Move the Needle for Your Business Read More »
Everyone’s nephew is an “influencer” now. Cool. Most of them couldn’t influence a fly to land on feces. But I know this yoga instructor. 1,800 followers. Posted about her chiropractor fixing her back after she tried some crazy TikTok challenge. His appointment book exploded. Not because she’s Instagram famous, but because every stressed-out desk jockey
Influencer Campaign Ideas That Make Local Businesses Money Read More »
I’m skeptical of every “local SEO expert” who tells you to just create location pages and wait for the magic to happen. You know what those template location pages get you? Nonsense. I’ve seen more conversions from a broken contact form than most businesses get from their entire location page strategy. What’s really insane is
Location Page Analytics That Help You Rank Higher Locally Read More »