Google processes 8.5 billion searches per day. You know what happens to most of those searches after a website redesign? They lead to 404 pages, broken dreams, and business owners crying into their analytics dashboards. I’ve watched companies lose 80% of their organic traffic overnight because someone thought “fresh start” meant deleting everything and hoping […]
How to Redesign Your Website Without Losing SEO Read More »
I don’t understand why local businesses chase Yandex rankings when it’s very much like cats chasing laser pointers. Most of them have no fucking clue what works. They’re throwing money at “experts” who promise first-page results while their competitors quietly eat their lunch. Two weeks ago, I watched a Moscow bakery owner literally cry because
What the Yandex Leak Reveals About Local SEO Read More »
So, you’re stuck behind some jackass going 20 in a 40, desperately searching for the nearest liquor store because your mother-in-law just announced she’s staying an extra week. You grab your phone, bark “Where’s the closest liquor store that’s still open?” and pray to whatever deity might be listening. Three seconds later, your phone’s telling
Mobile Voice Search Optimization: How to Win the “Near Me” Game Read More »
Look, I know what you’re dealing with. You pour your heart into running your local business, treat every customer like gold, and deliver great service. But when someone Googles what you do, you’re buried on page three while some mediocre competitor sits at the top, soaking up all those clicks. I’ve watched this happen to
$47,000! This is the amount a marketing agency charged its client to create a “comprehensive social media strategy” that was basically 73 slides of meaningless graphs. The client? A local HVAC company whose customers were 60-year-old homeowners who barely knew what Instagram was. They measured success by “impressions” and “reach.” Know what they didn’t measure?
Stop Guessing What Works: The Real Way to Measure Social Media ROI Read More »
Google killed the map pack. Well, not killed. But they basically took it out back and beat the shit out of it. I noticed this while checking client analytics last week. Phone’s barely ringing for businesses that still rank #1 in their local pack. Their Google Business Profile looks great, reviews are solid, everything checks
Meet the New Google Local SERPs: Why Your Old Local SEO Playbook Just Got Torched Read More »
Every year around late November, my phone blows up with the same desperate calls. Local business owners suddenly realize they’re invisible online while some jackass who opened three months ago is stealing all their holiday customers. “But I’ve been here for 20 years!” Yeah, well, Google doesn’t give a shit about your legacy. Neither do
Cyber Monday SEO For Local Businesses Read More »
I’ve been doing local SEO for about eight years now. You know what pisses me off? When some guru tells small business owners they need to spend hours creating “linkable assets” or “digital PR campaigns.” Most local businesses don’t have time for that. You’re trying to run a business, not become the next BuzzFeed. So
Easy Local Link Building Tactics That Work Read More »
I watched 47 local businesses post themselves into irrelevance this year. Not because their content is terrible (though most of it did). Because they posted like drunk college students: random times, random topics, random results. Meanwhile, the coffee shop down the street posts twice a week with surgical precision and has a line out the
Your Social Media Content Calendar: The Only Guide You’ll Ever Need Read More »