Local Content & Blogging

So I’ve been messing around with local SEO for way too long, and you know what? Most of it is absolute garbage. Every guru telling you to optimize your GMB (sorry, “Google Business Profile” now because Google loves renaming stuff) and beg for reviews like you’re running a digital panhandling operation. I’m tired of it. […]

Okay, so I was doom-scrolling through local business websites last week (yeah, that’s what I do for fun, bite me) and I noticed something super depressing. Everyone’s content looks exactly the same. like, EXACTLY. The same. You’ve got your “5 tips for choosing a plumber” posts. Your “why professional carpet cleaning matters” articles. And don’t

You know what makes me want to punch through my monitor? I’m sitting here watching my favorite taco joint… the one where Miguel remembers my order and throws in extra hot sauce without asking… and they’re DYING. Meanwhile, some mediocre chain that tastes like cardboard wrapped in disappointment is crushing it in search results. I

So I’m at the dentist’s, right? And this guy’s going OFF about how his HVAC business is tanking. Like full-on existential crisis in the waiting room. “I should be slammed right now!” he’s saying. “It’s June! Where are all my AC repair calls?” And I’m thinking… buddy, maybe the problem isn’t the season. Turns out