Reviews & Reputation Management

I’m tired of writing the same old crap about local marketing. You know what I mean… “optimize your Google listing,” “ask for more reviews,” “post consistently on social media.” Blah blah blah. Last week I watched a struggling pizza joint completely turn their business around with nothing but customer photos and a weekly pizza giveaway. […]

I’ve seen way too many local businesses get their asses kicked by online mobs. Last week it was a coffee shop. Owner made one snarky comment to the wrong customer, and boom. Suddenly everyone and their mom was leaving one-star reviews about burnt coffee and dirty bathrooms that magically appeared overnight. What’s more outrageous? Most

Stop me if you’ve heard this one before: you’ve got a solid local business, decent website, maybe even some Google reviews, but you’re still invisible when people search for what you do in your area. Sound familiar? I’ve been running local SEO campaigns for years, and I’m tired of watching businesses chase algorithm updates while

I watched a local bakery collapse in real time on Instagram Stories. Started with one customer posting about finding a hair in their croissant. Within two hours, people were digging up year-old photos of dirty floors, sharing screenshots of unanswered DMs, and someone even posted a TikTok ranking it as the “worst bakery in town.”

Stop me if this sounds familiar: you’re scrolling through your Google Business Profile, feeling pretty good about your 4.2-star rating, when BAM! There it is. A scathing one-star review from someone claiming your “pizza tasted like cardboard” when you run a plumbing business. I’ve been helping local businesses deal with bad Google reviews for years

Let’s talk about the worst part of running a local business. No, not the taxes or the customers who think they know your job better than you. I’m talking about that pathetic review count sitting on your Google profile like a sad participation trophy. You know what I mean. You’ve got dozens, maybe hundreds of

A lot of local business owner I meet has the same story. They know they need reviews. They know reviews bring customers. But when it comes time to ask? They freeze up like a teenager asking someone to prom. “I don’t want to be pushy.” “What if they say no?” “I feel awkward asking.” Jesus

Bad reviews happen. And when they do, most business owners panic and start Googling “how to remove negative google review” like their life depends on it. I get it. Last week I talked to a guy who runs a small auto shop. Some asshole left a one-star review claiming they charged him for work they

Ever notice how some businesses suddenly get hammered with one-star reviews out of nowhere? Like that pizza place down the street that had perfect ratings for years, then out of nowhere five angry “customers” all complaining about cold food on the same Tuesday they were closed for a family emergency. I’ve spent the last three

You know that feeling when you’re checking out at the dentist and they hand you that stupid feedback card? The one with 47 questions about your “overall satisfaction with our waiting room ambiance”? Yeah, nobody fills those out. Ever. But here’s what I learned after managing campaigns for years: people WILL leave reviews if you